Paid results can be defined as those listings that require a fee for the search engine to list their link for particular keywords. The most effective and commonly used paid listing is Pay Per Click (PPC), where you pay each time someone clicks on the link in your advertisement. The price increases with the competitiveness of the keyword. Google Ad Words/Ad sense is one popular form of paid search advertisement. There are other affiliate marketing links which also fall in the PPC category.

Organic results can be defined as listings gathered by search engines’ web crawlers and ranked according to relevance to the search terms. The resultant relevance is calculated by criteria such as extent of keyword match and number of sites linking to that website. It is much more valuable to be listed highly in the organic results than in the PPC advertisements.

Benefits of organic vs. paid results

• No cost – Good news is that you don’t pay a “tax” per click in organic listings.
• Get more traffic – The organic naturally owing to its free nature of search, draws more traffic than paid search.
• Get visitors with a higher education – A stunning survey reveals that highly educated people have a tendency to click on organic results more often than paid one.
• Longer lasting rank and traffic – The ranking is properly maintained with search engines having your ranking history, helping you rank highly in the future, and they only reevaluate your rank every few weeks or months, allowing you to maintain your rank longer than normal tenure.

Comparing SEO and PPC

The content optimization for organic results and the pay-per-click advertising supply complementary benefits to users. Jerboa described a study at SEO-PR that revealed click-through rates tripled for a site positioned in top spots for both natural and paid listings.

“SEO can be the lowest cost form of traffic, while PPC is an excellent tool to round off natural SEO voids,” said Dave Williams. “Natural SEO positions can generate similar or greater traffic (and conversion) as PPC, while PPC helps to maximize share of voice and search impact.”

Paid inclusion is a middle ground: though there’s no guarantee of position, you can use it use it to reduce traffic costs on competitive keywords. Focus on conversion; track cost per lead, cost per visitor, and factor in cost per customer acquisition and their lifetime value to find out how to balance your tactics.

Conclusion:

The comparison between PPC and SEO, paid and organic clearly reveals that more people are attracted towards free organic results and it is a source of bringing money with minimum effort and to a wide range of users, which is obviously not in the case of paid results.

If you are a full-time blogger, then this is a great thing, but it comes with its own responsibilities and challenges and hard expectations.

Expectations of being a full-time blogger

1. You have to be consistent

Consistency can be the first expectation and virtue as a new blogger. When you are a full-time blogger, then at all costs you should deliver regular posts. How habitually you should post is a conflicting topic, but whatever is your monopolize post frequency, you should adhere to that and keep it coming.

Most blogs post 1-3 posts a day, numerous blogs post one post in 2-3 days. Try to avoid excessive posts and keeping to one post a day is a safe choice for many blogs.

2. You have to be persistent

The word persistence must be in your dictionary all the time as a new blogger. You can never be hasty and too forcing. There are people who get excited when they start earning money from their blogs and quit their jobs, and go for full-time blogging. However full-time blogging won’t guarantee that you will be earning same amount of money or more, you have to be prepared for down times as well.

3. You have to be creative everyday

You need to be creative everyday and there is no success without a good heavy creativity. It’s not a comfortable task to preserve blogging everyday, you have to be aesthetic in coming up with new topics that will be interesting to your readers. Blogging about what you love or blogging about what you are expert in will be a good help here. Just like hobbyists, when it’s something that you love doing, you can go for years doing the same thing, that is – writing interesting posts about particular topic.

Some Quick Tips

• Find something that you really like, a hobby for example is perfect.

• You must research on other blogs that talk about the topic: Self-assessment is a key and you should question yourself for a better understanding of it.

• Write regularly, learn about ways to increase the traffic, build a readership and contact other webmasters who write about it. Build a blogger network.

• The Google Ad sense is the best start. This is by far the easiest way to monetize your website which requires no thinking except for the layout of the ads. Explore other ad networks afterwards; this largely depends on the type of blog that you run.

• Don’t be impatient and give it a time. Most bloggers stop writing after some weeks because they do not see an immediate effect. This can take anywhere from a few weeks to months.

• Read all the great sites that deal with problogging, making money online like Dosh Dosh, Problogger, John Chow (beware he IS evil or Shoemoney)

Conclusion:

Every job comes with a responsibility and as a new blogger your foremost responsibility is to take your job seriously. A blend of hardworking and smart working is a must. The expectations of a new blogger may never end but the fruitful financial career through blogging may just be the start you are looking for.

Social Media in it most basic form is simply a bunch of web technologies that allows people to share and connect with others. Following are the top ten social networking tips for business purpose.

1. Discarding old networking methods

This is the proper and right time to breakthrough by rejecting old social networking methods and adopting of new ones. Try to include a new technique or online marketing outreach into your marketing plan every month. For social networking you can set up a LinkedIn profile or a blog on your company website.

2. Face book used for business purpose

Face book markets your business company by building up a specific business page. The events and other activities along with feedback can also be maintained here. The update of you account and making networking efforts frequently, at least after every 2-3 days, will have a great and marvelous effect on your business. The business communication must be effective, correct and concise in order to sustain credibility and making of money.

3. Twitter, a heaven of social networking

Twitter is fast growing into a powerful business tool and twitters can keep your followers up-to-date on latest deals; establish direct contact with your potential customer; provide people with quick updates. A few Twitter applications like Twitter feed are quite useful. Anyhow, your business’s primary Twitter feed should be hand-fed. With a flood of impersonal links your

4. Making use of LinkedIn for your benefit

LinkedIn is the hub for professionals, especially those looking to network for business. Use LinkedIn to build a network of your past colleagues, friends, and industry experts. Create and administer a group on LinkedIn and use it promote your business.

5. Choosing between multi and individual social networks

Time is an invaluable commodity anywhere you can found and shifting from one network to multi network in order to speedy marketing with saving time is a sure thing not to miss. MySpace is the largest social network, yet it is slow in terms of business expansion and there are many others networks online waiting for you to be tried.

7. Careful postings

The online marketing and social networking is as effective as you transform them to be effective. The idea of setting up a Twitter or Face book account and posting personal dealings is sheer waste of time. The primary object is brand recognition and gaining maximum exposure. It can be amicably executed by creating a blog, posting all related information including guidelines for your clients and eventually sweeping a good business deal.

8. Making forums a source of spotlight for your business

We know that forums and groups are the best platforms to highlight your USP. Make sure you voice something interesting and use it to establish your credibility. One of the best things you can do is comment on the blog posts. Reasonable comments are highly appreciated and help you to be recognized as an expert. The replies and adding comments will always generate interest and should bring more traffic.

9. Favoring recognized authorities

In person to person social networking, one must go for only recognized authorities and must avoid scams and other issues related to damaging nature.

10. Privacy Online

Privacy is the fundamental and essential element in a proper social networking for business purposes. You must be very clear with your access authority and the pattern in which it is executed on your blog. No one wants unwelcomed visitors at their home, or website and you should avoid breech of security at all costs.

The art of admiration is encouraging and inspiring whether you write a poem, novel, short story or something on your blog. In recent times the enhanced usage of internet has made it a new breakthrough in the field of web social networking as you are able to create blogs, express your opinion and hopefully have visitor’s feedback. Following steps are explaining that how can you increase these comments and feedbacks on your pots on a blog or a website.
1 – Follow commenter s back to their blog.

On most blogging platforms, a reader that abdicates a comment can add a link to their blog or site with their comment.   If you notice that a commenter has left a link to their blog, then approaches that link to their blog, and tries to find a post or 2 where YOU can leave a comment on their blog!  This will make a great engraving on them, and it shows that you appreciate their comment enough to want to contribute your own.  Also seriously consider adding a link to this blogger’s blog on your blog’s sidebar, especially if they blog on topics related to your assignment.

2 – Read blogs and message boards that debate your business.

Try to read the same blogs and summits that your readers are.  And as often as achievable, leave comments on these sites.  But make sure that your comments are actions to accessorize value to the post, and to the discussion.  This will not only make the blogger more likely to read and comment on your blog, but will give their readers a capacity to check out your blog as well.

3 – Thank every blogger that links to your blog.

You should keep up with bloggers that link to your blog, and leave a comment thanking them for linking to your blog.  A site such as Technorati can show you when sites are linking to your blog.

4 – Link to other blogs in your posts

The quest for ideas and other blogs will make your mind enriched with creative ideas and that can be used on your own blog.  When you write that post for your blog, make sure that you remember the inspiration for your post, and link back to the post.  This not only makes your post more valuable for your readers, but it also shows the blogger that you are linking to that you are acknowledging their post.  Saying a ‘thank you’ to the blogger you are linking to is a nice gesture.

Conclusion

This is worth noting that quality speaks for itself. If your post is interesting, effective and response oriented it will definitely catch the attention of folks and users everywhere. This will also lead to comments based on its utility as it is observed that useful posts are always welcomed with kind and cheerful comments which are always encouraging in nature, just as bad posts have to face discouraging and at times insulting comments from users. It is hoped that your efforts will bring you good compliments and comments as positive feedback works as fuel to do more.

Every blog goes through different stages as a new blog (beginning stage), then a growing stage, then maturity stage (and hopefully no decline stage). It is in beginning stage that many of the new bloggers make mistakes. Lets us analyze these common mistakes.

1. Navigation

The increased interest of new bloggers in SEO (Search Engine Optimization and is related to optimizing their websites for web gurus like Google, Yahoo, etc. and avoid the presence of people. The result is a severely bad navigation system for their blog or website.

2. Repeated Newsletters

The repetition of newsletters is another such reason. Ideally, even for a highly active blog/website, newsletters should be delivered not more than once a day.

3. Presence of Embed videos without play option

It is observed that majority of visitors have limited bandwidth. Additional video data you force your visitors to download gets directly transformed into anger they feel toward your site/blog. They most probably close your website rather than searching for a pause button. This option is called as auto play and its absence is usually a common mistake for a new blogger.

4. Pop up message like “Subscribe us” or “Special offers”

A common mistake committed by new bloggers is popping up of common and annoying messages. Whenever they see some new scripts on Internet, they use it in their websites. It irritates your users and also increases loading time of your site.

5. Show them big, uncompressed photos

Many new bloggers show compressed photos on websites because it decreases the loading time as well as load on web server. But some new bloggers often using MS-paint saves and upload photos in BMP format. Sometimes these uncompressed files are 10 times larger than their compressed JPG/PNG counterpart.

6. Change your theme regularly?

The free Word Press themes and Blogger layout available in abundance resist the temptation of changing your theme regularly. This is not a wise thing to do at all. If you want a new look do some minor changes in the theme but don’t change it completely every week or fortnight.

7. Slow or no responding to visitors/comments

If you are unable to answer comments on your blog, simply remove the section to cease future embarrassment. Normally, a repeat visitor will probably go away from your site if his comments remain unanswered after 24-48 hours.

8. If it’s a slow loading sites?

When your blog is taking too much time to load, just get rid of unnecessary widgets and make your theme a normal and quick one. Also remove the useless flash and java scripts from your website/blog.

9. Start the blog on free blogging platforms
The art of making money is not easy and starting with free blogs is usually wastage of time, and it is way better to put a little investment as small as 9 $ on creating a new blog.

By avoiding this you can perform error free blogging and make money online. Happy blogging !